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LG Smart TV 77 Inches - Series 2024 - 4K - OLED - AI ThinQ - OLED77B46LA

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LG Smart TV 77 Inches - Series 2024 - 4K - OLED - AI ThinQ - OLED77B46LA

Smart TV 77 inch LG OLED77B46LA Smart tv 4K OLED - three years warranty by the official importer

A perfect masterpiece thanks to many years of expertise
Years of commitment to innovation cannot be replicated overnight.
The Alpha chipset specially adapted to the world's leading OLED TV takes the viewing experience to new heights.

What makes LG OLED special?

The Alpha 8 artificial intelligence processor is a perfect intelligence core
The Alpha 8 AI processor chip redefines what OLED is
By adding details at the same time as maintaining a realistic feeling of the image.

Bina that improves the OLED experience

Personalization using artificial intelligence
Synchronization with your viewing habits A picture that is adapted exactly to your taste
Choose your favorite photos, and the AI Picture Wizard will create an image tailored exactly to your unique taste from 85 million options
and save it in your profile.

AI Acoustic Tuning
The optimal sound that suits your space
The sound system recognizes the arrangement of your room and where you sit and creates a dome of sound around you, which is perfectly adapted to the unique acoustics of the room.

Bright intelligence in any lighting
Day or night, Brightness Control detects the lighting level in your space and balances the image accordingly, for a sharp and clear image.

AI Super Upscaling
The artificial intelligence adjusts the resolution
After classifying the image, AI Noise Reduction and AI Super Resolution technologies enhance the film faithfully to reality.

Sound faithful to the source spreads in your space
Enter an immersive sound experience with the virtual surround sound system 9.1.2.

Impressive sound reverberates
The capabilities of the artificial intelligence processor give you powerful dynamic sound amplification.

The sound is suitable for everything you watch
Adaptive Sound Control technology balances the sound in real time according to the genre you are watching, for particularly sharp sounds.

Infinite contrast makes the difference
Movies come to life when the darkest shadows and brightest lights blend together.

100% color gamut, 100% accurate colors
Films that glow with realistic colors
100% color gamut upgrades the richness of the tones, while 100% accurate colors ensure the preservation of the tones without distortions.

OLED Care
Longer lifespan for your OLED TV
You are more relaxed and have more fun thanks to the treatment built into the panel, which keeps your screen looking like new for longer.

Slim design
Clean lines that create a polished look.

as close as possible
An incredibly slim design blends well with the interior space at home and ensures that your attention is directed to the entire screen, without distractions.

Wide size range
A size that fits any lifestyle
Let's discover the size that suits your space and taste, from the wide range between 55 inches and 77 inches.

webOS Re: New Program
For 5 years, a new TV every year
Keep features and technologies up-to-date with 4 guaranteed webOS upgrades over 5 years.

Make watching TV a personal experience
Thanks to the My Profile, AI Picture Wizard, AI Concierge and Quick Cards features, you get personalized TV for you.

Dolby Vision and FILMMAKER Mode
Authentic cinematic scenes come to life and your movies are transformed.
The so realistic picture of Dolby Vision in combination with FILMMAKER MODE™ ('the director's version') guarantee a viewing experience that preserves the director's intention,
By optimizing the image quality while preventing distortions or over-processing.

Dolby Atmos
Alluring sounds from all sides
Surrounded by sounds from every direction thanks to the unprecedented immersion, detail and spatial depth of Dolby Atmos.

Director's approval is given for advanced processing

Ultimate Gaming
Here high-speed action never stutters
Equipped for victory with AMD FreeSync Premium, G-SYNC support, 120Hz Mode and VRR.

Easy control at any moment
No need to stop to use Game Optimizer and Game Dashboard.

Access to all your favorite games
Thousands of worlds play at your fingertips.
Explore a huge library of cloud games that are instantly available without wasting time on downloads or updates.

Specifications:

display
Resolution: 4K Ultra HD (3,840 x 2,160)
Screen refresh rate: 120Hz

Processor
Artificial intelligence processor: 4K AI Alpha 8

picture quality
AI Picture Pro: Exists
Dynamic Tone Mapping: present
Dimming Technology: Pixel Dimming
FILMMAKER Mode: Exists
HDR 10 / Dolby Vision: present
100% faithfulness to the original color: exists
100% color volume (3P-DCI standard): present

Sound quality
AI Sound Pro: Exists
AI Acoustic Tuning: Available
Dolby Atmos: Available
DTS:X (by pass only): present
Audio power/number of audio channels: 2.0ch / 20W

AI/Smart
Operating system: webOSwebOS 24 Re:New Program
ThinQ AI: Exists
Streaming and sharing content from the smartphone: including Android and iPhone
A smart remote including speaking in Hebrew: exists

Gaming
G-Sync/ FreeSync premium: present
HGiG/ALLM/VRR: Exists
Unique gaming interface: exists

connections
Wi-Fi: Wi-Fi 5
Bluetooth: BT 5.1
USB: 2
HDMI 2.0: 4
RF antenna port:2
Optical port: 1

Dimensions and weight:
Dimensions without legs:
Width: 171.9 cm
Height: 98.9 cm
Depth: 5.09 cm
Weight without legs: 22.9 kg
Dimensions including legs:
Height: 105.7 cm
Depth: 31.9 cm
The distance between the legs is 140.3 cm
VESA: 300*200

responsibility:
One year warranty by the official importer

171.9Width (cm)

98.9Height (cm)

5.09depth (cm)

Brand: LG
Resolution: Ultra HD - 4K
Smart Tv: Yes
Fast delivery: Fast Delivery
Height (cm): 98.9
Width (cm): 171.9
Reference: OLED77B46LA
depth (cm): 5.09
Screen Size: 77"
Delivery :: 7 Business Days
Display Technology: OLED
Product: TV
Number of payments: to x24 without fees
Importer: Official importer

Frequently Asked Questions about TVs LG

What is the difference between LG OLED and LG QNED?

OLED is LG's flagship technology: each pixel is self-lit, creating perfect blacks and infinite contrast. QNED combines Quantum Dot and NanoCell with Mini-LED backlighting; it offers very high brightness, making it ideal for bright Israeli living rooms.

What do the letters B, C, and G mean in the OLED series?

B Series: The entry point to OLED, great performance at an accessible price. C Series: The most popular series, combining the most powerful processor with stunning image quality. G Series (Gallery): Ultra-slim luxury design for flush wall mounting (like a picture) with the brightest panel.

How to decode the model name? (e.g., OLED65C5)

It's simple: OLED (Technology) + 65 (Screen size) + C (Series) + 5/6 (Model year: 5 for 2025, 6 for 2026). For example: OLED65C6 is a 65-inch OLED from the high-end C series of 2026.

What is the Magic Remote and what can it do?

The remote acts like an "air mouse" – move the remote and the cursor moves on the screen, making browsing apps fast and easy. It also includes a scroll wheel and advanced voice search.

Which Israeli apps are available on LG webOS?

LG's webOS system includes all leading apps in Israel: Yes+, HOT, Partner TV, Cellcom TV, Free TV, 12+, 13, and of course Netflix, YouTube, and Disney+.

Are LG TVs recommended for gamers?

Absolutely, LG is considered the leading brand for gamers. The screens support HDMI 2.1, 120Hz/144Hz refresh rates, and near-zero response time. The Game Optimizer mode brings all game settings into one place.

Frequently Asked Questions about TVs

What screen size is right for my living room?

With today's 4K screens, you can sit closer than before. Here is a general recommendation: Up to 2 meters: 43-50 inches recommended. 2-3 meters: 55-65 inches recommended. Over 3 meters: 75 inches and up.

Which apps are available on Smart TVs?

All Smart TVs come with the most popular apps like Netflix, YouTube, Disney+, and Prime Video. Additionally, you can find the apps of leading service providers such as Yes+, Hot, Partner TV, Cellcom TV, and Kan 11.

Do I need an external box to watch TV?

In most cases, no. If you have a subscription to one of the service providers (like Hot or Yes), you can download their app directly to the TV and watch all channels via the internet without needing an extra box or remote.

Is it possible to install a TV on a drywall (plasterboard)?

In most cases, yes. For standard screens, a wall-mounted bracket can be used with appropriate wall plugs and screws, but for particularly large screens (75 inches and up), additional structural reinforcements may be required. It is recommended to hire a professional installer to check the strength of the wall. Our sales consultants are here for you at: 03-6044011

I already have a wall mount at home - can I use it for the new TV?

In some cases, yes, as long as the mount is compatible with the weight of the TV and the VESA standard of the new model. You should check the TV specifications for the size and configuration of the screws. If in doubt – consult an installer. Dismantling the old screen may involve an additional fee. For more info call: 03-6044011

Is it possible to connect Bluetooth headphones?

Yes, most modern Smart TVs allow easy connection to wireless headphones. This is an excellent solution for late-night viewing without disturbing the rest of the household.

What is a refresh rate (Hz) and why is it important?

The refresh rate is the number of images the screen displays per second. 60Hz is suitable for series and movies. 120Hz is recommended for gamers (PS5/Xbox) and sports fans, to prevent motion blur.

Do I need to add a soundbar?

Today's TVs are very thin, so internal speakers are limited. For a home theater experience or to hear dialogues more clearly in a large living room, we recommend adding a soundbar.

What exactly is HDR and does it really improve the picture?

HDR (High Dynamic Range) is a technology that expands the range of colors and contrast. It allows you to see small details in both very dark and very bright areas at the same time, creating a much deeper and more realistic image than on a standard screen.

What is Dolby Vision and is it necessary?

This is the most advanced HDR standard. It adjusts image quality for each frame individually, providing maximum color accuracy and brightness. Most streaming services like Netflix and Disney+ use it, so it is highly recommended for movie lovers.

What is the difference between Dolby Atmos and regular sound?

Dolby Atmos is a surround sound technology that makes sound feel like it's coming from all directions, including from above. It creates a 3D "sound bubble" experience, similar to a cinema, especially when paired with a compatible soundbar.

What is Filmmaker Mode?

This is a picture mode that disables all unnecessary digital processing (like motion smoothing). The goal is to display the movie exactly as the director intended, with the original colors and cinema rhythm.

What is the difference between HDR10, Dolby Vision, and HDR10+?

HDR10 is the basic standard found in all screens. Dolby Vision (supported by LG and Sony) and HDR10+ (supported by Samsung) are more advanced standards that dynamically adjust the image for each scene to ensure maximum accuracy at every moment of the movie.