11455-0-3

Smart TV Sony 75 inches - FULL ARRAY LED - Google TV - 4K - XR-75X90LAEP

XR-75X90LAEP
Payment : to 24x without fees
3 שנות אחריות
1 + 2 בתוספת 199 ₪ בכפוף לתקנון*
Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP
  • Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP
  • Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP
  • Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP
  • Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP
  • Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP
  • Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP
  • Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP
  • Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP
/
Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP
Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP Smart TV Sony 75 inches - Google TV - 4K - XR-75X90LAEP
* picture for illustration only
Sony
Payment : to 24x without fees

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Why buy me ?
  • Smart TV Sony 75 inches - Sony Bravia FULL ARRAY LED XR-75X90LAEP
  • 4K 120Hz| VRR (Variable Refresh Rate) | ALLM (Auto Low Latency Mode)
  • Google Tv operating system (Android 10) which includes a variety of apps including Netflix, YouTube Disney + and more...
  • Installation including Wall Support (150 shekel to pay to yevouan directly)
  • Installation
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    DEBUG: drive_pick_up.tpl

    Context: Product Page


    Active Carriers & Translations:
    • ID: 630 DELIVERY_199
      Var Key Final Text Output
      title CARRIER_DELIVERY_199_TITLE "CARRIER_DELIVERY_199_TITLE"
      desc CARRIER_DELIVERY_199_DESC "CARRIER_DELIVERY_199_DESC"
    • Home Delivery
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      1 - 9 Business Days
      199 ₪
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    Information about Home Delivery

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    For localities outside this area, delivery times may be extended by an additional 2 business days .

    For more details, see Shipping regulations .

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    Self-pickup information

    Self-pickup is the most economical way to receive your product..

    Service cost: Free.

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    VIP Package – Transportation + Installation by the importer (including wall-mounted fixture)

    Samsung VIP Package – Same day delivery and installation by the same installer. Includes wall mount and full installation. Can be upgraded to an adjustable/arm mount as needed for an additional fee to the installer.

    ×

    VIP Package - Transportation + Installation by the importer, for screens up to 65" including wall mount

    Samsung VIP Package – Same day delivery and installation by the same installer. Includes wall mount and full installation. Can be upgraded to an adjustable/arm mount as needed for an additional fee to the installer.

    ×

    VIP Package - Transportation + Installation by the importer, for screens up to 65" including wall-mounted fixture

    Samsung VIP Package – Same day delivery and installation by the same installer. Includes wall mount and full installation. Can be upgraded to an adjustable/arm mount as needed for an additional fee to the installer.

    ×

    VIP Package - Transportation + Installation by the importer, for screens up to 85" including a wall-mounted fixture

    Samsung VIP Package – Same day delivery and installation by the same installer. Includes wall mount and full installation. Can be upgraded to an adjustable/arm mount as needed for an additional fee to the installer.

    ×

    VIP Package - Transportation + Installation by the importer, for screens 85" and above, including a wall-mounted fixture

    Samsung VIP Package – Same day delivery and installation by the same installer. Includes wall mount and full installation. Can be upgraded to an adjustable/arm mount as needed for an additional fee to the installer.

    ×

    Hisense full installation package – transportation + installation including wall-mounted fixture

    Hisense VIP Package – Same day delivery and installation by the same installer. Includes wall-mounted unit and full installation. Can be upgraded to an adjustable/arm unit as needed for an additional fee to the installer.

    ×

    Hisense full installation package – transportation + installation including wall-mounted fixture

    Hisense VIP Package – Same day delivery and installation by the same installer. Includes wall-mounted unit and full installation. Can be upgraded to an adjustable/arm unit as needed for an additional fee to the installer.

    ×

    Hisense full installation package – transportation + installation including wall-mounted fixture

    Hisense VIP Package – Same day delivery and installation by the same installer. Includes wall-mounted unit and full installation. Can be upgraded to an adjustable/arm unit as needed for an additional fee to the installer.

    ×

    Hisense full installation package – transportation + installation including wall-mounted fixture

    Hisense VIP Package – Same day delivery and installation by the same installer. Includes wall-mounted unit and full installation. Can be upgraded to an adjustable/arm unit as needed for an additional fee to the installer.

    ×

    LG full installation package – transportation + installation including wall-mounted fixture

    LG Transport + Installation Package – Same-day delivery and installation by the same installer. Includes wall-mounted unit and full installation. Can be upgraded to an adjustable/arm unit as needed for an additional fee to the installer.

    Installation Paid wall Support

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    Product information
    Product size
    Specifications
    Questions/answers
    Customer reviews

    Product information

    Smart TV Sony 75 inches - FULL ARRAY LED - Google TV - 4K - XR-75X90LAEP

    panel

    4K resolution (3840x2160 pixels)
    FULL ARRAY LED
    XR Contrast Booster 10
    XR Triluminos Pro
    XR Motion Clarity, Auto Mode - natural 120Hz panel
    Line Blinking Local dimming
    system

    Google Tv operating system (Android 10)
    Internal memory 32GB expandable with an optional memory card
    HEVC
    Idan digital converter + DVB-T/T2 HEVC Main10
    DVB-S/S2 / DVB-C
    video

    XR cognitive image processor
    4K HDR (HDR10 / HLG / Dolby Vision)
    XR 4K UPSCLING
    XR Super Resolution
    XR HDR Remaster
    Ì XR Smoothing
    Precision Color Mapping
    Dolby Vision
    IMAX Enhanced
    Dynamic Contrast Enhancer
    Dual database processing
    Netflix adaptive Calibrated Mode
    BRAVIA CORE Calibrate Mode - the service is not yet available in Israel
    CalMAN Auto Calibration
    Variable Picture Modes Bright, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photography, Personal, Dolby Vision (Bright / Bright / Dark), Netflix Calibrated Mode, BRAVIA CORE Calibrated Mode
    Audio

    Acoustic Multi-Audio
    2 tweeters for side sound placement
    40 watts (98 inches S-Master digital amplifier (10W+10W+10W+10W) speaker and tweeter / 30 watts (85 inches 75 inches 65 inches 55 inches (speaker 10W+10W) + (5W+5W tweeters
    Acoustic Auto Calibration
    Support for Dolby encoders: Dolby Atmos, Dolby Audio
    Acoustic Center Sync - matching the center speaker with a sound projector
    Ready for 360 Spatial Sound Personalizer
    Ì 3D Surround Upscaling
    Vertical Surround Engine
    Audio via Bluetooth - wireless connection to a sound projector / headphones via BT
    3D Surround Upscaling
    Advanced Auto Volume
    Voice Zoom 2
    Audio options - Standard / Dialog / Cinema / Music / Sport / Dolby
    Gaming

    Perfect for PlayStation®5
    Auto HDR Tone Mapping
    Auto Genre Picture Mode
    Game Manu
    Adjustable image size (via software update)
    Crosshair - displays a crosshair in the gaming area - 6 types
    Black equalizer (showing objects in the shade as well)
    Motion Blur Reduction
    4K120 / VRR (Variable Refresh Rate) / ALLM (Auto Low Latency Mode).
    BRAVIA CAM

    Bravia Cam - optional
    Ambient Optimization Pro* - the TV uses the camera to track your location, optimizing the picture and sound according to the setting and the position of the viewer
    Auto Voice Zoom
    Proximity alert * (warns you when you are too close to the screen)
    Gesture control * (adjust volume or channels with hand movements)
    Auto Power Saving Mode*
    Compatible with third-party apps * (eg: video chat google meet)
    Services

    BRAVIA CORE - at this stage is not available in Israel
    Ambient Optimization
    Google Play Store
    Chromecast built-in
    Google assistant
    Built-in microphone - on the screen and remote
    Hands-free Voice Search
    Find remote control (by voice command)
    Apple AirPlay
    Apple HomeKit
    Internet browser
    Living decor - changing landscape image
    Auto Picture Mode, i-Manual, Timer Sleep / On / Off, EPG, parental control
    Password lock
    internal control
    network

    Built-in WIFI 2.4GHz / 5GHz
    Wi-Fi Direct
    Home Network Client
    USB features

    Supported files FAT16, FAT32 exFAT, NTFS
    Supported video playback codecs (Codec): MPEG1 / MPEG2 (PS,TS,HDV,AVC,AVCHD) / MP4 (XAVCS,AVC,MPEG4,HEVC) / AVI (Xvid / MotinJpeg) / ASF (WMV) / VC1 (MOV) / AVC (MPEG4,MotinJpeg) / MKV (Xvid,AVC,MPEG4,VP8,HEVC) / WEBM (VP9,VP8,3GPP) /MPEG4 (AVC)/MotinJpeg) / ASF (WMV) / VC1 (MOV) / AVC ( MPEG4, MotinJpeg
    Supported image files JEPG / ARW
    Supported music files MP3 / ASF (WMA) / LPCM / WAV / MP4 (AAC) / FLAC
    Connections

    2 USB sockets
    4 HDMI HDCP2.3 (input 3/4 supports Gaming mode* 4K120 / VRR / ALLM-)
    HDMI 3 – EARC
    2 USB inputs: 1x SS-USB 3.1 / 1x USB 2.0 Ethernet network connection
    1 RF antenna connection
    2 IF antenna connections (satellite)
    1 AC outlet
    1 analog audio jack - C SPEAKER
    1 CAM SLOT
    1 optical digital audio jack
    1 analog audio jack
    Microphone built into the screen
    power consumption

    98" - Standby: 526 W / 0.5 W
    85" - Standby: 389 W / 0.5 W
    75" Standby: 303 W / 0.5 W
    65" Standby: 287 W / 0.5 W
    55" Standby: 241 W / 0.5 W
    Dimensions

    Width 189.1
    Height 108.5
    Depth 5.9
    Weight 44.5
    Design

    Seamless Edge (98 brushed aluminum design)
    BT voice remote in a new design
    dark silver design, (98 black color)
    Matching desktop stand
    Wall fixture

    Standard VESA (cm): 60 x 40 (98") 40 x 40 (85") - 30 x 30 (75" 65" 55")
    Accessories provided

    Three-position desktop stand
    Voice remote control RMF-TX810U + base remote control RMF-TX450
    batteries
    Optional accessories

    BRAVIA CAM
    Compatible Articulating Stand – SU-WL850 – Not Compatible 85"/ 98"
    ECO mode

    Sony SORPLAS ™ ecological back cover that can be recycled
    Ecological packaging cardboard to protect the environment
    Power saving mode
    Presence sensor
    *The feature will be available after a firmware update that will be released at a later date.
    ** The power consumption in activated mode is expressed in kWh per 1000 hours when viewing SDR / HDR content. The actual power consumption depends on the actual usage conditions of the TV.

    You must contact the importer to activate the warranty according to the date of purchase

    Product size

    Width (cm)189.1
    Height (cm)108.5
    depth (cm) 5.9

    Dimensions & Spec

    Brand
    Sony
    Resolution
    Ultra HD - 4K
    Smart Tv
    Yes
    Height (cm)
    108.5
    Width (cm)
    189.1
    Reference
    XR-75X90LAEP
    depth (cm)
    5.9
    Screen Size
    75"
    Delivery :
    9 Business Days
    Product
    TV
    Number of payments
    to x24 without fees
    Importer
    Official importer
    Idan +
    Yes
    Frequently Asked Questions about TVs Sony
    What is the difference between Sony's OLED and Mini-LED screens? +
    Sony offers two high-end technologies: OLED (like Bravia 8) provides absolute blacks and perfect color accuracy, ideal for watching movies in a dark room. Mini-LED (like Bravia 7 and 9) offers very high peak brightness, making it an excellent choice for a bright Israeli living room with plenty of sunlight.
    How to decode Sony's new model names? +
    Starting in 2024, Sony moved to simpler names: Bravia 3 (entry-level), Bravia 7 (advanced Mini-LED), Bravia 8 (OLED), and Bravia 9 (the Mini-LED flagship). The higher the number, the more powerful the processor and the more advanced the sound system.
    What is the XR Cognitive Processor and why is it considered the best in the world? +
    This is the "brain" of the TV. Unlike standard AI, it analyzes picture and sound in a way that mimics the human brain. It recognizes what the eye focuses on at any given moment and enhances detail and depth in that specific area, creating an incredibly natural and realistic image.
    Which apps are available on Sony's Google TV system? +
    Sony uses Google TV, the system with the largest app selection in the world. You can download all apps directly from the Google Play Store: Yes+, HOT, Partner TV, Cellcom TV, Free TV, 12+, and of course Netflix, Disney+, and YouTube. Additionally, it has a built-in Chromecast for streaming content from your phone.
    What makes Sony TVs the most recommended for PlayStation 5? +
    Sony screens carry the "Perfect for PS5" tag. They include exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode when the console is turned on. With 4K/120Hz support and low input lag, you get the smoothest and most impressive gaming experience.
    What is Acoustic Surface and does the sound really come out of the screen? +
    Yes! On Sony OLED TVs, the screen itself is the speaker. Acoustic Surface Audio+ technology uses small actuators that vibrate the panel (invisibly) to produce sound. This makes dialogue come directly from the characters' mouths, creating a truly immersive cinematic experience.
    Frequently Asked Questions about TVs
    What screen size is right for my living room? +
    With today's 4K screens, you can sit closer than before. Here is a general recommendation: Up to 2 meters: 43-50 inches recommended. 2-3 meters: 55-65 inches recommended. Over 3 meters: 75 inches and up.
    Which apps are available on Smart TVs? +
    All Smart TVs come with the most popular apps like Netflix, YouTube, Disney+, and Prime Video. Additionally, you can find the apps of leading service providers such as Yes+, Hot, Partner TV, Cellcom TV, and Kan 11.
    Do I need an external box to watch TV? +
    In most cases, no. If you have a subscription to one of the service providers (like Hot or Yes), you can download their app directly to the TV and watch all channels via the internet without needing an extra box or remote.
    Is it possible to install a TV on a drywall (plasterboard)? +
    In most cases, yes. For standard screens, a wall-mounted bracket can be used with appropriate wall plugs and screws, but for particularly large screens (75 inches and up), additional structural reinforcements may be required. It is recommended to hire a professional installer to check the strength of the wall. Our sales consultants are here for you at: 03-6044011
    I already have a wall mount at home - can I use it for the new TV? +
    In some cases, yes, as long as the mount is compatible with the weight of the TV and the VESA standard of the new model. You should check the TV specifications for the size and configuration of the screws. If in doubt – consult an installer. Dismantling the old screen may involve an additional fee. For more info call: 03-6044011
    Is it possible to connect Bluetooth headphones? +
    Yes, most modern Smart TVs allow easy connection to wireless headphones. This is an excellent solution for late-night viewing without disturbing the rest of the household.
    What is a refresh rate (Hz) and why is it important? +
    The refresh rate is the number of images the screen displays per second. 60Hz is suitable for series and movies. 120Hz is recommended for gamers (PS5/Xbox) and sports fans, to prevent motion blur.
    Do I need to add a soundbar? +
    Today's TVs are very thin, so internal speakers are limited. For a home theater experience or to hear dialogues more clearly in a large living room, we recommend adding a soundbar.
    What exactly is HDR and does it really improve the picture? +
    HDR (High Dynamic Range) is a technology that expands the range of colors and contrast. It allows you to see small details in both very dark and very bright areas at the same time, creating a much deeper and more realistic image than on a standard screen.
    What is Dolby Vision and is it necessary? +
    This is the most advanced HDR standard. It adjusts image quality for each frame individually, providing maximum color accuracy and brightness. Most streaming services like Netflix and Disney+ use it, so it is highly recommended for movie lovers.
    What is the difference between Dolby Atmos and regular sound? +
    Dolby Atmos is a surround sound technology that makes sound feel like it's coming from all directions, including from above. It creates a 3D "sound bubble" experience, similar to a cinema, especially when paired with a compatible soundbar.
    What is Filmmaker Mode? +
    This is a picture mode that disables all unnecessary digital processing (like motion smoothing). The goal is to display the movie exactly as the director intended, with the original colors and cinema rhythm.
    What is the difference between HDR10, Dolby Vision, and HDR10+? +
    HDR10 is the basic standard found in all screens. Dolby Vision (supported by LG and Sony) and HDR10+ (supported by Samsung) are more advanced standards that dynamically adjust the image for each scene to ensure maximum accuracy at every moment of the movie.
    Product information
    Smart TV Sony 75 inches - FULL ARRAY LED - Google TV - 4K - XR-75X90LAEP

    panel

    4K resolution (3840x2160 pixels)
    FULL ARRAY LED
    XR Contrast Booster 10
    XR Triluminos Pro
    XR Motion Clarity, Auto Mode - natural 120Hz panel
    Line Blinking Local dimming
    system

    Google Tv operating system (Android 10)
    Internal memory 32GB expandable with an optional memory card
    HEVC
    Idan digital converter + DVB-T/T2 HEVC Main10
    DVB-S/S2 / DVB-C
    video

    XR cognitive image processor
    4K HDR (HDR10 / HLG / Dolby Vision)
    XR 4K UPSCLING
    XR Super Resolution
    XR HDR Remaster
    Ì XR Smoothing
    Precision Color Mapping
    Dolby Vision
    IMAX Enhanced
    Dynamic Contrast Enhancer
    Dual database processing
    Netflix adaptive Calibrated Mode
    BRAVIA CORE Calibrate Mode - the service is not yet available in Israel
    CalMAN Auto Calibration
    Variable Picture Modes Bright, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photography, Personal, Dolby Vision (Bright / Bright / Dark), Netflix Calibrated Mode, BRAVIA CORE Calibrated Mode
    Audio

    Acoustic Multi-Audio
    2 tweeters for side sound placement
    40 watts (98 inches S-Master digital amplifier (10W+10W+10W+10W) speaker and tweeter / 30 watts (85 inches 75 inches 65 inches 55 inches (speaker 10W+10W) + (5W+5W tweeters
    Acoustic Auto Calibration
    Support for Dolby encoders: Dolby Atmos, Dolby Audio
    Acoustic Center Sync - matching the center speaker with a sound projector
    Ready for 360 Spatial Sound Personalizer
    Ì 3D Surround Upscaling
    Vertical Surround Engine
    Audio via Bluetooth - wireless connection to a sound projector / headphones via BT
    3D Surround Upscaling
    Advanced Auto Volume
    Voice Zoom 2
    Audio options - Standard / Dialog / Cinema / Music / Sport / Dolby
    Gaming

    Perfect for PlayStation®5
    Auto HDR Tone Mapping
    Auto Genre Picture Mode
    Game Manu
    Adjustable image size (via software update)
    Crosshair - displays a crosshair in the gaming area - 6 types
    Black equalizer (showing objects in the shade as well)
    Motion Blur Reduction
    4K120 / VRR (Variable Refresh Rate) / ALLM (Auto Low Latency Mode).
    BRAVIA CAM

    Bravia Cam - optional
    Ambient Optimization Pro* - the TV uses the camera to track your location, optimizing the picture and sound according to the setting and the position of the viewer
    Auto Voice Zoom
    Proximity alert * (warns you when you are too close to the screen)
    Gesture control * (adjust volume or channels with hand movements)
    Auto Power Saving Mode*
    Compatible with third-party apps * (eg: video chat google meet)
    Services

    BRAVIA CORE - at this stage is not available in Israel
    Ambient Optimization
    Google Play Store
    Chromecast built-in
    Google assistant
    Built-in microphone - on the screen and remote
    Hands-free Voice Search
    Find remote control (by voice command)
    Apple AirPlay
    Apple HomeKit
    Internet browser
    Living decor - changing landscape image
    Auto Picture Mode, i-Manual, Timer Sleep / On / Off, EPG, parental control
    Password lock
    internal control
    network

    Built-in WIFI 2.4GHz / 5GHz
    Wi-Fi Direct
    Home Network Client
    USB features

    Supported files FAT16, FAT32 exFAT, NTFS
    Supported video playback codecs (Codec): MPEG1 / MPEG2 (PS,TS,HDV,AVC,AVCHD) / MP4 (XAVCS,AVC,MPEG4,HEVC) / AVI (Xvid / MotinJpeg) / ASF (WMV) / VC1 (MOV) / AVC (MPEG4,MotinJpeg) / MKV (Xvid,AVC,MPEG4,VP8,HEVC) / WEBM (VP9,VP8,3GPP) /MPEG4 (AVC)/MotinJpeg) / ASF (WMV) / VC1 (MOV) / AVC ( MPEG4, MotinJpeg
    Supported image files JEPG / ARW
    Supported music files MP3 / ASF (WMA) / LPCM / WAV / MP4 (AAC) / FLAC
    Connections

    2 USB sockets
    4 HDMI HDCP2.3 (input 3/4 supports Gaming mode* 4K120 / VRR / ALLM-)
    HDMI 3 – EARC
    2 USB inputs: 1x SS-USB 3.1 / 1x USB 2.0 Ethernet network connection
    1 RF antenna connection
    2 IF antenna connections (satellite)
    1 AC outlet
    1 analog audio jack - C SPEAKER
    1 CAM SLOT
    1 optical digital audio jack
    1 analog audio jack
    Microphone built into the screen
    power consumption

    98" - Standby: 526 W / 0.5 W
    85" - Standby: 389 W / 0.5 W
    75" Standby: 303 W / 0.5 W
    65" Standby: 287 W / 0.5 W
    55" Standby: 241 W / 0.5 W
    Dimensions

    Width 189.1
    Height 108.5
    Depth 5.9
    Weight 44.5
    Design

    Seamless Edge (98 brushed aluminum design)
    BT voice remote in a new design
    dark silver design, (98 black color)
    Matching desktop stand
    Wall fixture

    Standard VESA (cm): 60 x 40 (98") 40 x 40 (85") - 30 x 30 (75" 65" 55")
    Accessories provided

    Three-position desktop stand
    Voice remote control RMF-TX810U + base remote control RMF-TX450
    batteries
    Optional accessories

    BRAVIA CAM
    Compatible Articulating Stand – SU-WL850 – Not Compatible 85"/ 98"
    ECO mode

    Sony SORPLAS ™ ecological back cover that can be recycled
    Ecological packaging cardboard to protect the environment
    Power saving mode
    Presence sensor
    *The feature will be available after a firmware update that will be released at a later date.
    ** The power consumption in activated mode is expressed in kWh per 1000 hours when viewing SDR / HDR content. The actual power consumption depends on the actual usage conditions of the TV.

    You must contact the importer to activate the warranty according to the date of purchase
    Product size
    Width (cm)189.1
    Height (cm)108.5
    depth (cm) 5.9
    Specifications
    Brand
    Sony
    Resolution
    Ultra HD - 4K
    Smart Tv
    Yes
    Height (cm)
    108.5
    Width (cm)
    189.1
    Reference
    XR-75X90LAEP
    depth (cm)
    5.9
    Screen Size
    75"
    Delivery :
    9 Business Days
    Product
    TV
    Number of payments
    to x24 without fees
    Importer
    Official importer
    Idan +
    Yes
    Questions/answers
    Frequently Asked Questions about TVs Sony
    What is the difference between Sony's OLED and Mini-LED screens? +
    Sony offers two high-end technologies: OLED (like Bravia 8) provides absolute blacks and perfect color accuracy, ideal for watching movies in a dark room. Mini-LED (like Bravia 7 and 9) offers very high peak brightness, making it an excellent choice for a bright Israeli living room with plenty of sunlight.
    How to decode Sony's new model names? +
    Starting in 2024, Sony moved to simpler names: Bravia 3 (entry-level), Bravia 7 (advanced Mini-LED), Bravia 8 (OLED), and Bravia 9 (the Mini-LED flagship). The higher the number, the more powerful the processor and the more advanced the sound system.
    What is the XR Cognitive Processor and why is it considered the best in the world? +
    This is the "brain" of the TV. Unlike standard AI, it analyzes picture and sound in a way that mimics the human brain. It recognizes what the eye focuses on at any given moment and enhances detail and depth in that specific area, creating an incredibly natural and realistic image.
    Which apps are available on Sony's Google TV system? +
    Sony uses Google TV, the system with the largest app selection in the world. You can download all apps directly from the Google Play Store: Yes+, HOT, Partner TV, Cellcom TV, Free TV, 12+, and of course Netflix, Disney+, and YouTube. Additionally, it has a built-in Chromecast for streaming content from your phone.
    What makes Sony TVs the most recommended for PlayStation 5? +
    Sony screens carry the "Perfect for PS5" tag. They include exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode when the console is turned on. With 4K/120Hz support and low input lag, you get the smoothest and most impressive gaming experience.
    What is Acoustic Surface and does the sound really come out of the screen? +
    Yes! On Sony OLED TVs, the screen itself is the speaker. Acoustic Surface Audio+ technology uses small actuators that vibrate the panel (invisibly) to produce sound. This makes dialogue come directly from the characters' mouths, creating a truly immersive cinematic experience.
    Frequently Asked Questions about TVs
    What screen size is right for my living room? +
    With today's 4K screens, you can sit closer than before. Here is a general recommendation: Up to 2 meters: 43-50 inches recommended. 2-3 meters: 55-65 inches recommended. Over 3 meters: 75 inches and up.
    Which apps are available on Smart TVs? +
    All Smart TVs come with the most popular apps like Netflix, YouTube, Disney+, and Prime Video. Additionally, you can find the apps of leading service providers such as Yes+, Hot, Partner TV, Cellcom TV, and Kan 11.
    Do I need an external box to watch TV? +
    In most cases, no. If you have a subscription to one of the service providers (like Hot or Yes), you can download their app directly to the TV and watch all channels via the internet without needing an extra box or remote.
    Is it possible to install a TV on a drywall (plasterboard)? +
    In most cases, yes. For standard screens, a wall-mounted bracket can be used with appropriate wall plugs and screws, but for particularly large screens (75 inches and up), additional structural reinforcements may be required. It is recommended to hire a professional installer to check the strength of the wall. Our sales consultants are here for you at: 03-6044011
    I already have a wall mount at home - can I use it for the new TV? +
    In some cases, yes, as long as the mount is compatible with the weight of the TV and the VESA standard of the new model. You should check the TV specifications for the size and configuration of the screws. If in doubt – consult an installer. Dismantling the old screen may involve an additional fee. For more info call: 03-6044011
    Is it possible to connect Bluetooth headphones? +
    Yes, most modern Smart TVs allow easy connection to wireless headphones. This is an excellent solution for late-night viewing without disturbing the rest of the household.
    What is a refresh rate (Hz) and why is it important? +
    The refresh rate is the number of images the screen displays per second. 60Hz is suitable for series and movies. 120Hz is recommended for gamers (PS5/Xbox) and sports fans, to prevent motion blur.
    Do I need to add a soundbar? +
    Today's TVs are very thin, so internal speakers are limited. For a home theater experience or to hear dialogues more clearly in a large living room, we recommend adding a soundbar.
    What exactly is HDR and does it really improve the picture? +
    HDR (High Dynamic Range) is a technology that expands the range of colors and contrast. It allows you to see small details in both very dark and very bright areas at the same time, creating a much deeper and more realistic image than on a standard screen.
    What is Dolby Vision and is it necessary? +
    This is the most advanced HDR standard. It adjusts image quality for each frame individually, providing maximum color accuracy and brightness. Most streaming services like Netflix and Disney+ use it, so it is highly recommended for movie lovers.
    What is the difference between Dolby Atmos and regular sound? +
    Dolby Atmos is a surround sound technology that makes sound feel like it's coming from all directions, including from above. It creates a 3D "sound bubble" experience, similar to a cinema, especially when paired with a compatible soundbar.
    What is Filmmaker Mode? +
    This is a picture mode that disables all unnecessary digital processing (like motion smoothing). The goal is to display the movie exactly as the director intended, with the original colors and cinema rhythm.
    What is the difference between HDR10, Dolby Vision, and HDR10+? +
    HDR10 is the basic standard found in all screens. Dolby Vision (supported by LG and Sony) and HDR10+ (supported by Samsung) are more advanced standards that dynamically adjust the image for each scene to ensure maximum accuracy at every moment of the movie.
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