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14,789 ₪17,489 ₪Regular pricePrice
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Product information
LG Smart TV 77 Inch 144Hz - OLED EVO AI - Alpha 9 8th Generation Processor - 2025 Series - Model LG OLED77C56LA
Introducing the LG OLED77C56LA – a 77-inch OLED EVO TV that blends cutting-edge technology, elegant design, and powerful performance. With its OLED EVO panel, α9 Gen 8 processor, and webOS 25, every moment on screen is breathtaking.
Key Features
-
OLED EVO with Brightness Booster – Self-lit pixels for perfect blacks, vibrant colors, and high brightness.
-
α9 Gen 8 AI 4K processor – Real-time content optimization, upscaling to 4K, dynamic tone mapping.
-
Advanced HDR – Dolby Vision, HDR10, and HLG for cinema-quality visuals.
-
Filmmaker Mode – Preserves the director’s original vision.
-
Ultra-thin design – 6mm bezel, reduced weight, eco-friendly materials.
Convenience and usability
-
webOS 25 – Intuitive interface with customizable cards (music, sports, gaming, home office).
-
Smart control – Voice commands in multiple languages, motion-sensing remote, hands-free operation.
-
Rich app store – Netflix, Disney+, Apple TV, Prime Video, YouTube, and more.
-
Apple Home, AirPlay2 and Matter support – Smart home integration.
-
Full web browser – Surf directly from your TV.
Performance and efficiency
-
AI Energy Mode – Save up to 10% on power consumption.
-
Eye comfort technologies – Reduced blue light, flicker-free picture.
-
Self-diagnostics and pixel cleaning – Automatic maintenance for panel longevity.
Gaming
-
144Hz VRR – Smooth gameplay with no tearing.
-
Nvidia G-Sync and AMD FreeSync – Seamless compatibility for PCs and consoles.
-
Game Optimizer and Dashboard – Easy access to settings during gameplay.
-
Ultra-fast response time – <0.1ms with ALLM auto game mode.
-
Cloud gaming – GeForce NOW and Stadia ready.
Audio
-
40W – 2.1 channel system with downward-firing speakers.
-
Dolby Atmos – Immersive 3D sound.
-
AI Sound Pro – Converts audio into virtual 11.1.2 channels.
-
AI Acoustic Tuning – Auto room calibration.
-
WOW Orchestra – Syncs TV speakers with LG soundbars for extra power.
-
WiSA compatibility – Wireless speaker support up to 2.1 channels.
Connectivity
-
Wi-Fi 6E and Bluetooth 5.3 – Fast and stable connection.
-
HDMI x4 (eARC), USB x3, RF x1, SPDIF, Ethernet – Full range of ports.
-
Simplink (HDMI CEC) – Centralized device control.
Technical Specs
-
Type: Smart OLED 4K TV
-
Brand: LG
-
Model: OLED77C56LA
-
Screen size: 77 Inch
-
Resolution: 3840x2160 – 4K Ultra HD
-
Processor: α9 Gen 8 AI 4K
-
Refresh rate: 120Hz native / 144Hz VRR
-
HDR: Dolby Vision / HDR10 / HLG
-
OS: webOS 25
-
Audio: 40W, 2.1 channels, Dolby Atmos, AI Sound Pro
-
Ports: HDMI x4, USB x3, RF x1, Ethernet x1, Optical SPDIF x1
-
Color: Black
Dimensions
Without stand
-
Width: 171.1 cm
-
Height: 98.2 cm
-
Depth: 4.7 cm
-
Weight: 23.5 kg
With stand
-
Width: 52 cm
-
Depth: 26.7 cm
-
Weight: 3.6 kg
Product size
| Height (cm) | 98.2 |
| Width (cm) | 171.1 |
| depth (cm) | 4.7 |
Dimensions & Spec
- Brand
- LG
- Resolution
- Ultra HD - 4K
- Smart Tv
- Yes
- Refresh Rate
- 120 - 165Hz (High)
- Reference
- OLED77C56LA
- depth (cm)
- 4.7
- Screen Size
- 77"
- Delivery :
- 7 Business Days
- Display Technology
- OLED
- Product
- TV
- Number of payments
- to x24 without fees
- Importer
- Official importer
Frequently Asked Questions about TVs LG
What is the difference between LG OLED and LG QNED?
OLED is LG's flagship technology: each pixel is self-lit, creating perfect blacks and infinite contrast. QNED combines Quantum Dot and NanoCell with Mini-LED backlighting; it offers very high brightness, making it ideal for bright Israeli living rooms.
What do the letters B, C, and G mean in the OLED series?
B Series: The entry point to OLED, great performance at an accessible price. C Series: The most popular series, combining the most powerful processor with stunning image quality. G Series (Gallery): Ultra-slim luxury design for flush wall mounting (like a picture) with the brightest panel.
How to decode the model name? (e.g., OLED65C5)
It's simple: OLED (Technology) + 65 (Screen size) + C (Series) + 5/6 (Model year: 5 for 2025, 6 for 2026). For example: OLED65C6 is a 65-inch OLED from the high-end C series of 2026.
What is the Magic Remote and what can it do?
The remote acts like an "air mouse" – move the remote and the cursor moves on the screen, making browsing apps fast and easy. It also includes a scroll wheel and advanced voice search.
Which Israeli apps are available on LG webOS?
LG's webOS system includes all leading apps in Israel: Yes+, HOT, Partner TV, Cellcom TV, Free TV, 12+, 13, and of course Netflix, YouTube, and Disney+.
Are LG TVs recommended for gamers?
Absolutely, LG is considered the leading brand for gamers. The screens support HDMI 2.1, 120Hz/144Hz refresh rates, and near-zero response time. The Game Optimizer mode brings all game settings into one place.
Frequently Asked Questions about TVs
What screen size is right for my living room?
With today's 4K screens, you can sit closer than before. Here is a general recommendation: Up to 2 meters: 43-50 inches recommended. 2-3 meters: 55-65 inches recommended. Over 3 meters: 75 inches and up.
Which apps are available on Smart TVs?
All Smart TVs come with the most popular apps like Netflix, YouTube, Disney+, and Prime Video. Additionally, you can find the apps of leading service providers such as Yes+, Hot, Partner TV, Cellcom TV, and Kan 11.
Do I need an external box to watch TV?
In most cases, no. If you have a subscription to one of the service providers (like Hot or Yes), you can download their app directly to the TV and watch all channels via the internet without needing an extra box or remote.
Is it possible to install a TV on a drywall (plasterboard)?
In most cases, yes. For standard screens, a wall-mounted bracket can be used with appropriate wall plugs and screws, but for particularly large screens (75 inches and up), additional structural reinforcements may be required. It is recommended to hire a professional installer to check the strength of the wall. Our sales consultants are here for you at: 03-6044011
I already have a wall mount at home - can I use it for the new TV?
In some cases, yes, as long as the mount is compatible with the weight of the TV and the VESA standard of the new model. You should check the TV specifications for the size and configuration of the screws. If in doubt – consult an installer. Dismantling the old screen may involve an additional fee. For more info call: 03-6044011
Is it possible to connect Bluetooth headphones?
Yes, most modern Smart TVs allow easy connection to wireless headphones. This is an excellent solution for late-night viewing without disturbing the rest of the household.
What is a refresh rate (Hz) and why is it important?
The refresh rate is the number of images the screen displays per second. 60Hz is suitable for series and movies. 120Hz is recommended for gamers (PS5/Xbox) and sports fans, to prevent motion blur.
Do I need to add a soundbar?
Today's TVs are very thin, so internal speakers are limited. For a home theater experience or to hear dialogues more clearly in a large living room, we recommend adding a soundbar.
What exactly is HDR and does it really improve the picture?
HDR (High Dynamic Range) is a technology that expands the range of colors and contrast. It allows you to see small details in both very dark and very bright areas at the same time, creating a much deeper and more realistic image than on a standard screen.
What is Dolby Vision and is it necessary?
This is the most advanced HDR standard. It adjusts image quality for each frame individually, providing maximum color accuracy and brightness. Most streaming services like Netflix and Disney+ use it, so it is highly recommended for movie lovers.
What is the difference between Dolby Atmos and regular sound?
Dolby Atmos is a surround sound technology that makes sound feel like it's coming from all directions, including from above. It creates a 3D "sound bubble" experience, similar to a cinema, especially when paired with a compatible soundbar.
What is Filmmaker Mode?
This is a picture mode that disables all unnecessary digital processing (like motion smoothing). The goal is to display the movie exactly as the director intended, with the original colors and cinema rhythm.
What is the difference between HDR10, Dolby Vision, and HDR10+?
HDR10 is the basic standard found in all screens. Dolby Vision (supported by LG and Sony) and HDR10+ (supported by Samsung) are more advanced standards that dynamically adjust the image for each scene to ensure maximum accuracy at every moment of the movie.
5
★ ★ ★ ★ ★
Based on 1 review
מ
משה אלמוג
★ ★ ★ ★ ★
אספקה במועד ,שירות נהדר
Product information
LG Smart TV 77 Inch 144Hz - OLED EVO AI - Alpha 9 8th Generation Processor - 2025 Series - Model LG OLED77C56LA
Introducing the LG OLED77C56LA – a 77-inch OLED EVO TV that blends cutting-edge technology, elegant design, and powerful performance. With its OLED EVO panel, α9 Gen 8 processor, and webOS 25, every moment on screen is breathtaking.
Key Features
-
OLED EVO with Brightness Booster – Self-lit pixels for perfect blacks, vibrant colors, and high brightness.
-
α9 Gen 8 AI 4K processor – Real-time content optimization, upscaling to 4K, dynamic tone mapping.
-
Advanced HDR – Dolby Vision, HDR10, and HLG for cinema-quality visuals.
-
Filmmaker Mode – Preserves the director’s original vision.
-
Ultra-thin design – 6mm bezel, reduced weight, eco-friendly materials.
Convenience and usability
-
webOS 25 – Intuitive interface with customizable cards (music, sports, gaming, home office).
-
Smart control – Voice commands in multiple languages, motion-sensing remote, hands-free operation.
-
Rich app store – Netflix, Disney+, Apple TV, Prime Video, YouTube, and more.
-
Apple Home, AirPlay2 and Matter support – Smart home integration.
-
Full web browser – Surf directly from your TV.
Performance and efficiency
-
AI Energy Mode – Save up to 10% on power consumption.
-
Eye comfort technologies – Reduced blue light, flicker-free picture.
-
Self-diagnostics and pixel cleaning – Automatic maintenance for panel longevity.
Gaming
-
144Hz VRR – Smooth gameplay with no tearing.
-
Nvidia G-Sync and AMD FreeSync – Seamless compatibility for PCs and consoles.
-
Game Optimizer and Dashboard – Easy access to settings during gameplay.
-
Ultra-fast response time – <0.1ms with ALLM auto game mode.
-
Cloud gaming – GeForce NOW and Stadia ready.
Audio
-
40W – 2.1 channel system with downward-firing speakers.
-
Dolby Atmos – Immersive 3D sound.
-
AI Sound Pro – Converts audio into virtual 11.1.2 channels.
-
AI Acoustic Tuning – Auto room calibration.
-
WOW Orchestra – Syncs TV speakers with LG soundbars for extra power.
-
WiSA compatibility – Wireless speaker support up to 2.1 channels.
Connectivity
-
Wi-Fi 6E and Bluetooth 5.3 – Fast and stable connection.
-
HDMI x4 (eARC), USB x3, RF x1, SPDIF, Ethernet – Full range of ports.
-
Simplink (HDMI CEC) – Centralized device control.
Technical Specs
-
Type: Smart OLED 4K TV
-
Brand: LG
-
Model: OLED77C56LA
-
Screen size: 77 Inch
-
Resolution: 3840x2160 – 4K Ultra HD
-
Processor: α9 Gen 8 AI 4K
-
Refresh rate: 120Hz native / 144Hz VRR
-
HDR: Dolby Vision / HDR10 / HLG
-
OS: webOS 25
-
Audio: 40W, 2.1 channels, Dolby Atmos, AI Sound Pro
-
Ports: HDMI x4, USB x3, RF x1, Ethernet x1, Optical SPDIF x1
-
Color: Black
Dimensions
Without stand
-
Width: 171.1 cm
-
Height: 98.2 cm
-
Depth: 4.7 cm
-
Weight: 23.5 kg
With stand
-
Width: 52 cm
-
Depth: 26.7 cm
-
Weight: 3.6 kg
Product size
| Height (cm) | 98.2 |
| Width (cm) | 171.1 |
| depth (cm) | 4.7 |
Specifications
- Brand
- LG
- Resolution
- Ultra HD - 4K
- Smart Tv
- Yes
- Refresh Rate
- 120 - 165Hz (High)
- Reference
- OLED77C56LA
- depth (cm)
- 4.7
- Screen Size
- 77"
- Delivery :
- 7 Business Days
- Display Technology
- OLED
- Product
- TV
- Number of payments
- to x24 without fees
- Importer
- Official importer
Questions/answers
Frequently Asked Questions about TVs LG
What is the difference between LG OLED and LG QNED?
OLED is LG's flagship technology: each pixel is self-lit, creating perfect blacks and infinite contrast. QNED combines Quantum Dot and NanoCell with Mini-LED backlighting; it offers very high brightness, making it ideal for bright Israeli living rooms.
What do the letters B, C, and G mean in the OLED series?
B Series: The entry point to OLED, great performance at an accessible price. C Series: The most popular series, combining the most powerful processor with stunning image quality. G Series (Gallery): Ultra-slim luxury design for flush wall mounting (like a picture) with the brightest panel.
How to decode the model name? (e.g., OLED65C5)
It's simple: OLED (Technology) + 65 (Screen size) + C (Series) + 5/6 (Model year: 5 for 2025, 6 for 2026). For example: OLED65C6 is a 65-inch OLED from the high-end C series of 2026.
What is the Magic Remote and what can it do?
The remote acts like an "air mouse" – move the remote and the cursor moves on the screen, making browsing apps fast and easy. It also includes a scroll wheel and advanced voice search.
Which Israeli apps are available on LG webOS?
LG's webOS system includes all leading apps in Israel: Yes+, HOT, Partner TV, Cellcom TV, Free TV, 12+, 13, and of course Netflix, YouTube, and Disney+.
Are LG TVs recommended for gamers?
Absolutely, LG is considered the leading brand for gamers. The screens support HDMI 2.1, 120Hz/144Hz refresh rates, and near-zero response time. The Game Optimizer mode brings all game settings into one place.
Frequently Asked Questions about TVs
What screen size is right for my living room?
With today's 4K screens, you can sit closer than before. Here is a general recommendation: Up to 2 meters: 43-50 inches recommended. 2-3 meters: 55-65 inches recommended. Over 3 meters: 75 inches and up.
Which apps are available on Smart TVs?
All Smart TVs come with the most popular apps like Netflix, YouTube, Disney+, and Prime Video. Additionally, you can find the apps of leading service providers such as Yes+, Hot, Partner TV, Cellcom TV, and Kan 11.
Do I need an external box to watch TV?
In most cases, no. If you have a subscription to one of the service providers (like Hot or Yes), you can download their app directly to the TV and watch all channels via the internet without needing an extra box or remote.
Is it possible to install a TV on a drywall (plasterboard)?
In most cases, yes. For standard screens, a wall-mounted bracket can be used with appropriate wall plugs and screws, but for particularly large screens (75 inches and up), additional structural reinforcements may be required. It is recommended to hire a professional installer to check the strength of the wall. Our sales consultants are here for you at: 03-6044011
I already have a wall mount at home - can I use it for the new TV?
In some cases, yes, as long as the mount is compatible with the weight of the TV and the VESA standard of the new model. You should check the TV specifications for the size and configuration of the screws. If in doubt – consult an installer. Dismantling the old screen may involve an additional fee. For more info call: 03-6044011
Is it possible to connect Bluetooth headphones?
Yes, most modern Smart TVs allow easy connection to wireless headphones. This is an excellent solution for late-night viewing without disturbing the rest of the household.
What is a refresh rate (Hz) and why is it important?
The refresh rate is the number of images the screen displays per second. 60Hz is suitable for series and movies. 120Hz is recommended for gamers (PS5/Xbox) and sports fans, to prevent motion blur.
Do I need to add a soundbar?
Today's TVs are very thin, so internal speakers are limited. For a home theater experience or to hear dialogues more clearly in a large living room, we recommend adding a soundbar.
What exactly is HDR and does it really improve the picture?
HDR (High Dynamic Range) is a technology that expands the range of colors and contrast. It allows you to see small details in both very dark and very bright areas at the same time, creating a much deeper and more realistic image than on a standard screen.
What is Dolby Vision and is it necessary?
This is the most advanced HDR standard. It adjusts image quality for each frame individually, providing maximum color accuracy and brightness. Most streaming services like Netflix and Disney+ use it, so it is highly recommended for movie lovers.
What is the difference between Dolby Atmos and regular sound?
Dolby Atmos is a surround sound technology that makes sound feel like it's coming from all directions, including from above. It creates a 3D "sound bubble" experience, similar to a cinema, especially when paired with a compatible soundbar.
What is Filmmaker Mode?
This is a picture mode that disables all unnecessary digital processing (like motion smoothing). The goal is to display the movie exactly as the director intended, with the original colors and cinema rhythm.
What is the difference between HDR10, Dolby Vision, and HDR10+?
HDR10 is the basic standard found in all screens. Dolby Vision (supported by LG and Sony) and HDR10+ (supported by Samsung) are more advanced standards that dynamically adjust the image for each scene to ensure maximum accuracy at every moment of the movie.
Customer reviews
5
★ ★ ★ ★ ★
Based on 1 review
מ
משה אלמוג
★ ★ ★ ★ ★
אספקה במועד ,שירות נהדר
Customer reviews
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