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Samsung Smart TV 77" - OLED 144Hz 4K Smart TV - 2025 Series - 144Hz - SAMSUNG QE77S90F Model
Payment : to 24x without fees
* picture for illustration only
zabilo’s choice
Payment : to 24x without fees
₪ 10,499
Or per month x payment without fees
In Stock.
Home delivery : 1 - 4 Business Days
One year
warranty from the
Official importer
in Israel
ניופרו מבית ניופאן
+ 2 additionals years
for only 199 NIS (To pay to the Importer directly)
- Subject to the importer's regulation
Why buy me ?
- 77" OLED Smart TV | 2025 Series
- HDR10+ Gaming | 144Hz 4K Resolution
- Exclusive OLED Panel for Perfect Black and Anti-Glare
- A Variety of Apps Including Netflix, YouTube and More...
Installation
| Importer | ניופרו מבית ניופאן (Newpro) |
|---|---|
| Installation cost | Transportation + installation for size 75-85 - 399 NIS. The installation includes a wall-mounted fixture. There is the option of upgrading to an arm on the day of installation in front of the installer. |
| Call for service | Neopro - 6963* |
| Transportation and installation come simultaneously | There is an option - VIP transportation must be selected when making the purchase on the website or in front of a representative. |
| How is the old screen removed? | Possible according to the Old Product Disposal Law. The TV must be the same size or smaller than the new TV and approximately the same weight. In addition, if the TV is hanging on a stand, the TV must be removed from the stand. |
* The information was provided by the importer and may change from time to time
Old product Pick up
Did you purchase a new product? You are entitled to have your old product removed – More Info
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For more information and frequently asked questions, see the payment terms page.
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On the payment page, select 'Cash on delivery' or contact us at 03-604-40-11 extension 1.
For more information and frequently asked questions, see the payment terms page.
9,599 ₪10,799 ₪Regular pricePrice
2,399 ₪2,999 ₪Regular pricePrice
3,999 ₪4,199 ₪Regular pricePrice
3,999 ₪4,199 ₪Regular pricePrice
9,599 ₪10,799 ₪Regular pricePrice
2,399 ₪2,999 ₪Regular pricePrice
Product information
Product size
Specifications
Questions/answers
Customer reviews
Product information
Samsung Smart TV 77" - OLED 144Hz 4K Smart TV - 2025 Series - 144Hz - SAMSUNG QE77S90F Model
Specifications:
Display
Screen size: 77".
Resolution: 4K (3,840 x 2,160).
Technology: OLED.
Video
Processor: Image Video NQ4 AI Processor Gen3
HDR (High Dynamic Range): OLED HDR+.
+HDR 10: Yes (Adaptive/Gaming).
Auto HDR Restoration Pro.
Self-illuminating Pixel Contrast
Enhanced Quantum Matrix Technology.
Viewing Angle Wide Viewing Angle.
Contrast Enhancer Enhances True Depth.
Motion Technology: Motion Xcelerator 144Hz.
Premium 4K AI Upscaling Pro.
AI Motion Enhancer Pro.
AI Upscaling: 4K Upscaling.
HDR Brightness Optimization: Yes.
Filmmaker Mode (FMM): Yes.
Smart Calibration: Basic.
Audio
Dolby Atmos: Yes.
Object Tracking Sound: OTS +.
Output Sound (RMS) 40W
Q-Symphony: Yes.
Speaker Type: 2.1CH.
Adaptive Sound: Yes.
360Audio: Yes.
Smart Service
Operating System: Tizen™ Smart TV
Bixby: Yes.
Far-field Voice Interaction: Yes.
Web Browser: Yes.
SmartThings Hub: Yes.
Matter Hub: Yes.
IoT-Sensor Functionality: Yes.
Quick Remote: Yes.
Smart Features
A smart feature that enables a wireless multi-device mirroring experience, allowing content to be transferred from the mobile device to the TV, including video and audio mirroring, and seamlessly playing TV.
Multi-viewing up to 2 videos.
Apple AirPlay: Yes.
Daily+: Yes.
Ambience Mode: Yes.
Karaoke Microphone: Yes.
Game Features
Game Feature Auto Game Mode (ALLM): Yes.
Game Motion Plus: Yes.
VRR: Yes.
Dynamic Black EQ: Yes.
Surround Sound: Yes.
Super Ultra Wide Game Display: Yes.
MiniMap Zoom Yes.
HGiG: Yes.
FreeSync FreeSync Premium Pro.
Tuner/Broadcast
Digital Broadcast: DVB-T2CS2.
Analog Tuner: Yes.
2 Tuners: Yes.
CI (Common Interface) CI+(1.4).
Data Transmission HbbTV 2.0.4 (TR).
TV Key: Yes.
Connectivity
Bluetooth: Yes (5.3).
HDMI 4
HDMI 4K Max Input Rate 144Hz (for HDMI 1/2/3/4).
HDMI Audio Return Channel eARC.
Anynet+ (HDMI-CEC) Yes.
USB 2 x USB-A.
Ethernet (LAN) 1.
Digital Audio Out (Optical) 1.
RF In: Combo input for terrestrial, cable or satellite antenna, 1/1 configuration (especially suitable for common use with antenna Terrestrial) / 2.
CI Slot: 1.
Additional Features
EPG: Yes.
Extended PVR: Yes (IL only).
IP Control Yes.
OSD Language: Hebrew.
Design
Design: LaserSlim.
Type 4 Frameless.
Front Color: Graphite Black.
Stand Type: AERO LINEAR.
Stand Color: Black.
Accessibility
Voice Guide: English (UK), French (France), Russian (Russia), Turkish (Turkey), Spanish (Spain), Korean (Korea). IL: English (UK), French (France), Russian (Russia), Turkish (Turkey), Spanish (Spain), Korean (Korea), German (Germany). Low Vision Support: Audio Description, Zoom and Text Menu, High Contrast, SeeColors, Color Inversion, Grayscale, Auto Picture Off.
Hearing Impaired Support: Subtitles, Multi-Output Audio, Language Zoom Symbols.
Power and Eco Solution
Power Consumption (Maximum) 630 W.
Power Supply AC220-240V~ 50/60 Hz.
Eco Sensor Yes.
Auto Power Save Yes.
Auto Power Off Yes.
Dimensions
Package Size:
Width: 188.5 cm
Height: 115.4 cm
Depth: 18 cm
Dimensions with Stand:
Width: 171.85 cm
Height: 105.86 cm
Depth: 35.9 cm
Dimensions without Stand:
Width: 171.85 cm
Height: 98.76 cm
Depth: 44.9 cm
Weight:
Package weight: 43.5 kg.
Weight with stand: 34.2 kg.
Weight without stand: 32.4 kg.
Product size
| depth (cm) | 4.49 |
Dimensions & Spec
- Brand
- Samsung
- Resolution
- Ultra HD - 4K
- Smart Tv
- Yes
- Reference
- QE77S90F
- depth (cm)
- 4.49
- Screen Size
- 77"
- Delivery :
- 4 Business Days
- Bluetooth
- yes
- WIFI
- yes
- Display Technology
- OLED
- Product
- TV
- Number of payments
- to x24 without fees
- Importer
- Official importer
- Idan +
- Yes
- Refresh Rate
- 120 - 165Hz (High)
Frequently Asked Questions about TVs Samsung
What is the difference between Crystal UHD, QLED, and Neo QLED?
Crystal UHD: The entry-level series offering great 4K quality at the most affordable price point. QLED: Technology that uses Quantum Dots to produce more vibrant, rich, and accurate colors. Neo QLED: The most advanced technology using Mini-LEDs. It offers exceptional peak brightness and very precise light control, which is the perfect solution for a sun-drenched and very bright Israeli living room.
How to decode Samsung model names and what do the numbers mean?
Samsung categorizes its models using letters that represent the technology: S for OLED, QN for Neo QLED, Q for standard QLED, and DU/CU for Crystal UHD. The rule is simple: the higher the number (e.g., QN90 vs. QN85), the more advanced the model is, featuring a more powerful processor, better picture quality, and enhanced sound capabilities.
What is the SolarCell Remote and how do you charge it?
This is an eco-friendly smart remote that eliminates the need for disposable batteries. It is equipped with a solar panel on the back and charges using indoor light (even artificial) or sunlight. If needed, it can also be quickly charged via a standard USB-C cable.
Are Israeli apps like Yes+ and HOT available on Samsung TVs?
Yes, absolutely. Samsung's Tizen OS is one of the most popular and fully supports all local streaming services: Yes+, HOT, Partner TV, Cellcom TV, Free TV, 12+, and Kan 11. Additionally, you will find all the well-known international apps like Netflix, YouTube, Disney+, and Prime Video.
What is special about "The Frame" TV and how does it turn into a picture?
It is a TV designed to look like a work of art. It features a Matte Display that almost completely eliminates reflections, so when "Art Mode" is activated, it looks like a real painting rather than a screen. It comes with a unique Slim Fit wall mount that allows it to sit flush against the wall, and you can change the bezels to match your home decor.
What is Samsung Gaming Hub and can you play without a console?
This is an advanced gaming hub that allows you to play cloud games (like the Xbox app) directly from the TV, without needing a console or a PC. All you need is an internet connection and a compatible wireless controller connected via Bluetooth to start playing the biggest hits.
Frequently Asked Questions about TVs
What screen size is right for my living room?
With today's 4K screens, you can sit closer than before. Here is a general recommendation: Up to 2 meters: 43-50 inches recommended. 2-3 meters: 55-65 inches recommended. Over 3 meters: 75 inches and up.
Which apps are available on Smart TVs?
All Smart TVs come with the most popular apps like Netflix, YouTube, Disney+, and Prime Video. Additionally, you can find the apps of leading service providers such as Yes+, Hot, Partner TV, Cellcom TV, and Kan 11.
Do I need an external box to watch TV?
In most cases, no. If you have a subscription to one of the service providers (like Hot or Yes), you can download their app directly to the TV and watch all channels via the internet without needing an extra box or remote.
Is it possible to install a TV on a drywall (plasterboard)?
In most cases, yes. For standard screens, a wall-mounted bracket can be used with appropriate wall plugs and screws, but for particularly large screens (75 inches and up), additional structural reinforcements may be required. It is recommended to hire a professional installer to check the strength of the wall. Our sales consultants are here for you at: 03-6044011
I already have a wall mount at home - can I use it for the new TV?
In some cases, yes, as long as the mount is compatible with the weight of the TV and the VESA standard of the new model. You should check the TV specifications for the size and configuration of the screws. If in doubt – consult an installer. Dismantling the old screen may involve an additional fee. For more info call: 03-6044011
Is it possible to connect Bluetooth headphones?
Yes, most modern Smart TVs allow easy connection to wireless headphones. This is an excellent solution for late-night viewing without disturbing the rest of the household.
What is a refresh rate (Hz) and why is it important?
The refresh rate is the number of images the screen displays per second. 60Hz is suitable for series and movies. 120Hz is recommended for gamers (PS5/Xbox) and sports fans, to prevent motion blur.
Do I need to add a soundbar?
Today's TVs are very thin, so internal speakers are limited. For a home theater experience or to hear dialogues more clearly in a large living room, we recommend adding a soundbar.
What exactly is HDR and does it really improve the picture?
HDR (High Dynamic Range) is a technology that expands the range of colors and contrast. It allows you to see small details in both very dark and very bright areas at the same time, creating a much deeper and more realistic image than on a standard screen.
What is Dolby Vision and is it necessary?
This is the most advanced HDR standard. It adjusts image quality for each frame individually, providing maximum color accuracy and brightness. Most streaming services like Netflix and Disney+ use it, so it is highly recommended for movie lovers.
What is the difference between Dolby Atmos and regular sound?
Dolby Atmos is a surround sound technology that makes sound feel like it's coming from all directions, including from above. It creates a 3D "sound bubble" experience, similar to a cinema, especially when paired with a compatible soundbar.
What is Filmmaker Mode?
This is a picture mode that disables all unnecessary digital processing (like motion smoothing). The goal is to display the movie exactly as the director intended, with the original colors and cinema rhythm.
What is the difference between HDR10, Dolby Vision, and HDR10+?
HDR10 is the basic standard found in all screens. Dolby Vision (supported by LG and Sony) and HDR10+ (supported by Samsung) are more advanced standards that dynamically adjust the image for each scene to ensure maximum accuracy at every moment of the movie.
Product information
Samsung Smart TV 77" - OLED 144Hz 4K Smart TV - 2025 Series - 144Hz - SAMSUNG QE77S90F Model
Specifications:
Display
Screen size: 77".
Resolution: 4K (3,840 x 2,160).
Technology: OLED.
Video
Processor: Image Video NQ4 AI Processor Gen3
HDR (High Dynamic Range): OLED HDR+.
+HDR 10: Yes (Adaptive/Gaming).
Auto HDR Restoration Pro.
Self-illuminating Pixel Contrast
Enhanced Quantum Matrix Technology.
Viewing Angle Wide Viewing Angle.
Contrast Enhancer Enhances True Depth.
Motion Technology: Motion Xcelerator 144Hz.
Premium 4K AI Upscaling Pro.
AI Motion Enhancer Pro.
AI Upscaling: 4K Upscaling.
HDR Brightness Optimization: Yes.
Filmmaker Mode (FMM): Yes.
Smart Calibration: Basic.
Audio
Dolby Atmos: Yes.
Object Tracking Sound: OTS +.
Output Sound (RMS) 40W
Q-Symphony: Yes.
Speaker Type: 2.1CH.
Adaptive Sound: Yes.
360Audio: Yes.
Smart Service
Operating System: Tizen™ Smart TV
Bixby: Yes.
Far-field Voice Interaction: Yes.
Web Browser: Yes.
SmartThings Hub: Yes.
Matter Hub: Yes.
IoT-Sensor Functionality: Yes.
Quick Remote: Yes.
Smart Features
A smart feature that enables a wireless multi-device mirroring experience, allowing content to be transferred from the mobile device to the TV, including video and audio mirroring, and seamlessly playing TV.
Multi-viewing up to 2 videos.
Apple AirPlay: Yes.
Daily+: Yes.
Ambience Mode: Yes.
Karaoke Microphone: Yes.
Game Features
Game Feature Auto Game Mode (ALLM): Yes.
Game Motion Plus: Yes.
VRR: Yes.
Dynamic Black EQ: Yes.
Surround Sound: Yes.
Super Ultra Wide Game Display: Yes.
MiniMap Zoom Yes.
HGiG: Yes.
FreeSync FreeSync Premium Pro.
Tuner/Broadcast
Digital Broadcast: DVB-T2CS2.
Analog Tuner: Yes.
2 Tuners: Yes.
CI (Common Interface) CI+(1.4).
Data Transmission HbbTV 2.0.4 (TR).
TV Key: Yes.
Connectivity
Bluetooth: Yes (5.3).
HDMI 4
HDMI 4K Max Input Rate 144Hz (for HDMI 1/2/3/4).
HDMI Audio Return Channel eARC.
Anynet+ (HDMI-CEC) Yes.
USB 2 x USB-A.
Ethernet (LAN) 1.
Digital Audio Out (Optical) 1.
RF In: Combo input for terrestrial, cable or satellite antenna, 1/1 configuration (especially suitable for common use with antenna Terrestrial) / 2.
CI Slot: 1.
Additional Features
EPG: Yes.
Extended PVR: Yes (IL only).
IP Control Yes.
OSD Language: Hebrew.
Design
Design: LaserSlim.
Type 4 Frameless.
Front Color: Graphite Black.
Stand Type: AERO LINEAR.
Stand Color: Black.
Accessibility
Voice Guide: English (UK), French (France), Russian (Russia), Turkish (Turkey), Spanish (Spain), Korean (Korea). IL: English (UK), French (France), Russian (Russia), Turkish (Turkey), Spanish (Spain), Korean (Korea), German (Germany). Low Vision Support: Audio Description, Zoom and Text Menu, High Contrast, SeeColors, Color Inversion, Grayscale, Auto Picture Off.
Hearing Impaired Support: Subtitles, Multi-Output Audio, Language Zoom Symbols.
Power and Eco Solution
Power Consumption (Maximum) 630 W.
Power Supply AC220-240V~ 50/60 Hz.
Eco Sensor Yes.
Auto Power Save Yes.
Auto Power Off Yes.
Dimensions
Package Size:
Width: 188.5 cm
Height: 115.4 cm
Depth: 18 cm
Dimensions with Stand:
Width: 171.85 cm
Height: 105.86 cm
Depth: 35.9 cm
Dimensions without Stand:
Width: 171.85 cm
Height: 98.76 cm
Depth: 44.9 cm
Weight:
Package weight: 43.5 kg.
Weight with stand: 34.2 kg.
Weight without stand: 32.4 kg.
Product size
| depth (cm) | 4.49 |
Specifications
- Brand
- Samsung
- Resolution
- Ultra HD - 4K
- Smart Tv
- Yes
- Reference
- QE77S90F
- depth (cm)
- 4.49
- Screen Size
- 77"
- Delivery :
- 4 Business Days
- Bluetooth
- yes
- WIFI
- yes
- Display Technology
- OLED
- Product
- TV
- Number of payments
- to x24 without fees
- Importer
- Official importer
- Idan +
- Yes
- Refresh Rate
- 120 - 165Hz (High)
Questions/answers
Frequently Asked Questions about TVs Samsung
What is the difference between Crystal UHD, QLED, and Neo QLED?
Crystal UHD: The entry-level series offering great 4K quality at the most affordable price point. QLED: Technology that uses Quantum Dots to produce more vibrant, rich, and accurate colors. Neo QLED: The most advanced technology using Mini-LEDs. It offers exceptional peak brightness and very precise light control, which is the perfect solution for a sun-drenched and very bright Israeli living room.
How to decode Samsung model names and what do the numbers mean?
Samsung categorizes its models using letters that represent the technology: S for OLED, QN for Neo QLED, Q for standard QLED, and DU/CU for Crystal UHD. The rule is simple: the higher the number (e.g., QN90 vs. QN85), the more advanced the model is, featuring a more powerful processor, better picture quality, and enhanced sound capabilities.
What is the SolarCell Remote and how do you charge it?
This is an eco-friendly smart remote that eliminates the need for disposable batteries. It is equipped with a solar panel on the back and charges using indoor light (even artificial) or sunlight. If needed, it can also be quickly charged via a standard USB-C cable.
Are Israeli apps like Yes+ and HOT available on Samsung TVs?
Yes, absolutely. Samsung's Tizen OS is one of the most popular and fully supports all local streaming services: Yes+, HOT, Partner TV, Cellcom TV, Free TV, 12+, and Kan 11. Additionally, you will find all the well-known international apps like Netflix, YouTube, Disney+, and Prime Video.
What is special about "The Frame" TV and how does it turn into a picture?
It is a TV designed to look like a work of art. It features a Matte Display that almost completely eliminates reflections, so when "Art Mode" is activated, it looks like a real painting rather than a screen. It comes with a unique Slim Fit wall mount that allows it to sit flush against the wall, and you can change the bezels to match your home decor.
What is Samsung Gaming Hub and can you play without a console?
This is an advanced gaming hub that allows you to play cloud games (like the Xbox app) directly from the TV, without needing a console or a PC. All you need is an internet connection and a compatible wireless controller connected via Bluetooth to start playing the biggest hits.
Frequently Asked Questions about TVs
What screen size is right for my living room?
With today's 4K screens, you can sit closer than before. Here is a general recommendation: Up to 2 meters: 43-50 inches recommended. 2-3 meters: 55-65 inches recommended. Over 3 meters: 75 inches and up.
Which apps are available on Smart TVs?
All Smart TVs come with the most popular apps like Netflix, YouTube, Disney+, and Prime Video. Additionally, you can find the apps of leading service providers such as Yes+, Hot, Partner TV, Cellcom TV, and Kan 11.
Do I need an external box to watch TV?
In most cases, no. If you have a subscription to one of the service providers (like Hot or Yes), you can download their app directly to the TV and watch all channels via the internet without needing an extra box or remote.
Is it possible to install a TV on a drywall (plasterboard)?
In most cases, yes. For standard screens, a wall-mounted bracket can be used with appropriate wall plugs and screws, but for particularly large screens (75 inches and up), additional structural reinforcements may be required. It is recommended to hire a professional installer to check the strength of the wall. Our sales consultants are here for you at: 03-6044011
I already have a wall mount at home - can I use it for the new TV?
In some cases, yes, as long as the mount is compatible with the weight of the TV and the VESA standard of the new model. You should check the TV specifications for the size and configuration of the screws. If in doubt – consult an installer. Dismantling the old screen may involve an additional fee. For more info call: 03-6044011
Is it possible to connect Bluetooth headphones?
Yes, most modern Smart TVs allow easy connection to wireless headphones. This is an excellent solution for late-night viewing without disturbing the rest of the household.
What is a refresh rate (Hz) and why is it important?
The refresh rate is the number of images the screen displays per second. 60Hz is suitable for series and movies. 120Hz is recommended for gamers (PS5/Xbox) and sports fans, to prevent motion blur.
Do I need to add a soundbar?
Today's TVs are very thin, so internal speakers are limited. For a home theater experience or to hear dialogues more clearly in a large living room, we recommend adding a soundbar.
What exactly is HDR and does it really improve the picture?
HDR (High Dynamic Range) is a technology that expands the range of colors and contrast. It allows you to see small details in both very dark and very bright areas at the same time, creating a much deeper and more realistic image than on a standard screen.
What is Dolby Vision and is it necessary?
This is the most advanced HDR standard. It adjusts image quality for each frame individually, providing maximum color accuracy and brightness. Most streaming services like Netflix and Disney+ use it, so it is highly recommended for movie lovers.
What is the difference between Dolby Atmos and regular sound?
Dolby Atmos is a surround sound technology that makes sound feel like it's coming from all directions, including from above. It creates a 3D "sound bubble" experience, similar to a cinema, especially when paired with a compatible soundbar.
What is Filmmaker Mode?
This is a picture mode that disables all unnecessary digital processing (like motion smoothing). The goal is to display the movie exactly as the director intended, with the original colors and cinema rhythm.
What is the difference between HDR10, Dolby Vision, and HDR10+?
HDR10 is the basic standard found in all screens. Dolby Vision (supported by LG and Sony) and HDR10+ (supported by Samsung) are more advanced standards that dynamically adjust the image for each scene to ensure maximum accuracy at every moment of the movie.
Customer reviews
Customer reviews
Featured On
- 77" OLED Smart TV | 2025 Series
- HDR10+ Gaming | 144Hz 4K Resolution
- Exclusive OLED Panel for Perfect Black and Anti-Glare
- A Variety of Apps Including Netflix, YouTube and More...
Or per month x payment without fees
₪ 10,499
Samsung Smart TV 77" - OLED 144Hz 4K Smart TV - 2025 Series - 144Hz - SAMSUNG QE77S90F Model
₪ 10,499