The images are for illustration purposes only *
LG

LG 77" TV - 2026 Series - LG OLED evo G6 - AI Smart TV 4K - Model LG OLED77G66LW

Model: OLED77G66LW
5 years warranty* 3+2 years warranty* T&C apply*
Payment : to 24x without fees
15,790
Orofwithout fees
Question? Click to be called by a representative
3 years‎ warranty Official importerח"י (H.Y)

+ 2 additionals years ‎ ‎on the screen- Subject to the importer's regulation

מידע על אספקה ופינוי

In Stock. Home delivery : 1 - 7 Business Days
Free old product removal ! Per Environmental Protection Ministry requirements.
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Information about Home Delivery

* Days -Refers to business days only. The count begins after the transaction is approved by the credit card company.

* Shipping areas - The delivery times shown apply to localities between Haifa and Gedera, including Jerusalem and Beersheba.
For localities outside this area, delivery times may be extended byan additional 2 business days .

For more details, see Shipping regulations.

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Home Delivery
1 - 7 Business Days • 199 ₪
LG full installation package – transportation + installation including wall-mounted fixture
399 ₪
×

Information about Home Delivery

* Days -Refers to business days only. The count begins after the transaction is approved by the credit card company.

* Shipping areas - The delivery times shown apply to localities between Haifa and Gedera, including Jerusalem and Beersheba.
For localities outside this area, delivery times may be extended byan additional 2 business days .

For more details, see Shipping regulations.

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Information about Zabilo Drive - Delivery to your car

The "Zabilo Drive" service allows you to pick up the product without leaving your vehicle..

Service cost: only 19 NIS.

For more details, see the self-collection regulations..

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Self-pickup information

איסוף עצמי הוא הדרך החסכונית ביותר לקבל את המוצר שלך.

עלות השירות: חינם.

הפריט זמין לאיסוף עצמי מהמחסן הבא:

לפרטים נוספים עיינו בתקנון איסוף עצמי.
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VIP Package – Transportation + Installation by the importer (including wall-mounted fixture)

Samsung VIP Package – Same day delivery and installation by the same installer. Includes wall mount and full installation. Can be upgraded to an adjustable/arm mount as needed for an additional fee to the installer.

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VIP Package - Transportation + Installation by the importer, for screens up to 65" including wall mount

Samsung VIP Package – Same day delivery and installation by the same installer. Includes wall mount and full installation. Can be upgraded to an adjustable/arm mount as needed for an additional fee to the installer.

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VIP Package - Transportation + Installation by the importer, for screens up to 65" including wall-mounted fixture

Samsung VIP Package – Same day delivery and installation by the same installer. Includes wall mount and full installation. Can be upgraded to an adjustable/arm mount as needed for an additional fee to the installer.

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VIP Package - Transportation + Installation by the importer, for screens up to 85" including a wall-mounted fixture

Samsung VIP Package – Same day delivery and installation by the same installer. Includes wall mount and full installation. Can be upgraded to an adjustable/arm mount as needed for an additional fee to the installer.

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VIP Package - Transportation + Installation by the importer, for screens 85" and above, including a wall-mounted fixture

Samsung VIP Package – Same day delivery and installation by the same installer. Includes wall mount and full installation. Can be upgraded to an adjustable/arm mount as needed for an additional fee to the installer.

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Hisense full installation package – transportation + installation including wall-mounted fixture

Hisense VIP Package – Same day delivery and installation by the same installer. Includes wall-mounted unit and full installation. Can be upgraded to an adjustable/arm unit as needed for an additional fee to the installer.

×

Hisense full installation package – transportation + installation including wall-mounted fixture

Hisense VIP Package – Same day delivery and installation by the same installer. Includes wall-mounted unit and full installation. Can be upgraded to an adjustable/arm unit as needed for an additional fee to the installer.

×

Hisense full installation package – transportation + installation including wall-mounted fixture

Hisense VIP Package – Same day delivery and installation by the same installer. Includes wall-mounted unit and full installation. Can be upgraded to an adjustable/arm unit as needed for an additional fee to the installer.

×

Hisense full installation package – transportation + installation including wall-mounted fixture

Hisense VIP Package – Same day delivery and installation by the same installer. Includes wall-mounted unit and full installation. Can be upgraded to an adjustable/arm unit as needed for an additional fee to the installer.

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LG full installation package – transportation + installation including wall-mounted fixture

LG Transport + Installation Package – Same-day delivery and installation by the same installer. Includes wall-mounted unit and full installation. Can be upgraded to an adjustable/arm unit as needed for an additional fee to the installer.

Why buy me ?
  • Alpha 11 AI 4K Processor for crisp, clear picture and sound
  • Brighter picture with Brightness Booster Ultra
  • Pure black and perfect color
  • 4 years of upgrades over a 5-year period
Installation

Importer: ח"י (H.Y)

Installation cost: Transportation + installation for 299 NIS - the installation includes a wall-mounted fixture. There is the option of upgrading to an arm on the day of installation in front of the installer.

Call for service: Installation Service CHI - 6683*

Transportation and installation come simultaneously: There is an option - VIP transportation must be selected when making the purchase on the website or in front of a representative.

How is the old screen removed?: Possible according to the Old Product Disposal Law. The TV must be the same size or smaller than the new TV and approximately the same weight. In addition, if the TV is hanging on a stand, the TV must be removed from the stand.

* The information was provided by the importer and may change from time to time
Installation
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Who said that when buying online it must only be with a credit card? Cash payment service is available to a large number of cities.
On the payment page, select 'Cash on delivery' or contact us at 03-604-40-11 extension 1.

For more information and frequently asked questions, see the payment terms page.

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Dimensions & Spec

LG 77" TV - 2026 Series - LG OLED evo G6 - AI Smart TV 4K - Model LG OLED77G66LW

Dimensions without stand:

  • Width: 171.2 cm

  • Height: 98.2 cm

  • Depth: 2.48 cm

  • Weight without stand: 33 kg

* Comes without a table stand, designed for wall mounting only

Technical Specifications

Picture (Display)

  • Display Type: 4K OLED

  • Resolution: 4K Ultra HD ($3,840 \times 2,160$)

  • Brightness Enhancement Technology: Brightness Booster Ultra

  • Color: Absolute Black

  • Refresh Rate: 120Hz (Native) / 165Hz (VRR)

  • Wide Color Gamut: 100% DCI-P3

Picture (Processing)

  • Image Processor: Alpha 11 AI 4K Gen 3

  • AI Picture: AI-powered image enhancement

  • AI Super Upscaling

  • AI Genre Selection and Adaptation

  • AI Brightness Control

  • Real-time Dynamic Tone Mapping Pro

  • HDR (High Dynamic Range): Dolby Vision / HDR10 / HLG

  • FILMMAKER Mode: Unique viewing mode for showing movies

  • Dimming Technology: 8.3 million self-lit pixels

  • Motion Display Enhancement: Smooth, sharp, and blur-free motion display

Smart TV - ThinQ AI

  • Operating System: webOS 26 (guaranteeing 4 years of upgrades over a 5-year period)

  • ThinQ

  • Smart Voice Recognition

  • Magic Remote: Controlled by hand movements

  • Hands-Free Voice Control

  • Connectivity: Supports Apple Home / Apple Airplay2 / Google Cast

  • App Store: International and local app store

  • Full Web Browser

  • Always Ready Mode

  • Multi-View: Split screen for parallel viewing from different sources

  • USB Camera Support

  • Home Office

  • Music Card

  • Sports Card

  • Gaming Card

  • Matter Support

  • AI-based Personal Content Recommendations

  • AI-based Search

  • AI-based Chatbot

Gaming

  • Unique Game Bar

  • NVIDIA G-Sync Support

  • AMD FreeSync Support

  • HGiG Mode

  • Variable Refresh Rate (VRR): Up to 165Hz

  • ALLM (Auto Low Latency Mode)

  • Response Time: Less than 0.1 ms

  • Eye Comfort: Flicker-free, reduced blue light to prevent fatigue

Sound

  • Audio Output: 60W

  • Audio Channels: 4.2 Channels

  • Speaker Direction: Down Firing

  • Dolby Atmos

  • AI Sound: 11.1.2 Channel Virtual Surround Sound

  • Clear Voice Pro: Human voice enhancement

  • Sound Sync: With external devices

  • Sound Mode Share

  • Simultaneous Audio Output: From TV and external device

  • Bluetooth Surround Ready

  • AI Acoustic Tuning

  • Audio Codecs: AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, apt-X

  • WOW Orchestra

Design

  • Gallery Design: "Floating" screen with an ultra-slim silver frame, mounts flush to the wall like a picture in a gallery without stand legs. Designed for wall mounting and comes with a dedicated wall mount included in the package.

  • Power Cable: Built-in

Inputs & Connections

  • Wi-Fi: Wi-Fi 6

  • Simplink: HDMI CEC

  • HDMI Audio Return Channel: eARC (HDMI 2)

  • Bluetooth Support: Yes (v. 5.3)

  • Ethernet Input (Wired): 1

  • HDMI Inputs: 4

  • RF Inputs (Antenna/Cable): 2

  • USB Inputs: 3 (v.2.0)

  • SPDIF Optical Connection: 1

Additional Information

LG OLED EVO

  • OLED Panel: A revolutionary technology where every pixel is self-lit. Pixels can turn on and off completely independently to create absolute black with zero light bleed and infinite contrast. Against this absolute black, LG OLED TV beautifully highlights every color, rendering breathtaking images.

  • evo Technology and Brightness Boosting: LG combines an advanced OLED panel with unique Brightness Booster Ultra technology, allowing for higher brightness than ever before. The advanced Alpha 11 (α) processor can extract maximum brightness from each individual pixel using advanced AI algorithms.

  • The Result - LG OLED evo: The G6 utilizes an innovative, four-layer OLED evo panel (Tandem RGB), which allows independent illumination of each pixel. This structure improves light-extraction efficiency and provides exceptionally high brightness, reaching peaks of over 3000 nits in HDR mode.

  • New and Advanced Design: The screen bezel/frame is made of unique non-metallic fibers, resulting in a significantly reduced weight while maintaining solid structural rigidity. Reduced weight lowers carbon emissions throughout the distribution chain. The packaging box is eco-friendly and made of recycled materials – ECO FRIENDLY.

  • Unique OLED Care: The TV performs proactive testing and self-diagnosis of memory, picture, sound, and energy saving. It also runs a pixel cleaning and refreshing routine.

  • Eye Comfort: Reduced blue light, flicker-free, and glare-free. You can watch TV for long hours without eye fatigue or strain.

  • AI Sound Pro: Recognizes the audio and uses the Alpha 11 Gen 3 processor to upmix 2-channel audio into virtual 11.1.2 channel surround sound, then applies the ideal audio settings. Whether it's suspenseful action or intimate dialogue, it sounds more realistic than ever.

SMART TV Features

  • Intuitive Interface: Convenient and user-friendly webOS 26 interface. The new interface guarantees 4 years of upgrades over a 5-year period.

  • Home Screen (Home Menu): Includes convenient and easy shortcuts to every function on the screen – divided into thematic cards: Home Office, Gaming, Music, Home Hub, Sports, and Accessibility.

  • Quick Cards: Lead to relevant apps and useful applications for user convenience. The order of cards can be edited according to use.

  • Accessibility: Through the Accessibility Card, you can access important tips, quick help, and a chatbot operating in Hebrew. You can also activate functions that help the visually or hearing impaired and learn about all the buttons on the LG Magic Remote.

  • LG Apps Store: Features a wide range of apps perfectly optimized for LG Smart TVs, including impressive content apps such as Netflix, Apple TV, Disney+, Amazon Prime Video, Kan Box, 12+, 13, 14, YouTube, Cellcom TV, Partner, free tv, 100FM, Spotify, NEXT TV, and more. (The available apps depend solely on the app developers and may change at any time without prior notice).

  • Built-in open web browser

  • Built-in Wi-Fi network connection

  • Smart Remote: LG's Magic Remote is controlled by hand movement and enables voice search in various languages (including Hebrew), voice commands in Hebrew, content searching, and information retrieval—all in Hebrew and powered by artificial intelligence.

  • Universal Remote: The LG remote functions as a universal remote to control cable/satellite boxes from HOT, YES, Cellcom, and Partner, as well as your sound system (*on supported models of other brands and all LG soundbars).

  • Home Hub: A unique dashboard through which you can quickly and easily control all devices connected to the TV, as well as IoT and Matter-compatible home appliances.

  • Smartphone Control: Compatible with Android-based devices and iPhones.

  • Screen Sharing: Screen mirroring and content streaming from your mobile phone to the TV easily via Screen Share.

  • Home Office: Use of the Home Office card to access your PC and connect to it wirelessly (requires Windows 10 Pro or higher) with easy access to Google apps (Gmail, Google Drive, Calendar, etc.).

  • Quick Access Menu: Customized quick access menu based on user preference, including one-click access to apps via shortcut buttons on the Smart Remote.

  • Sports Alerts: Receive alerts when games of your favorite sports teams are broadcasted. Once you select your favorite teams, you can view the match schedule and notifications directly on the home screen.

  • "Always Ready" Mode: A screensaver mode activated when the TV is turned off, displaying a clock, music, personal photos, or gallery artwork.

  • Multi-View: Multi-view mode (PIP) allows viewing of two different sources simultaneously.

  • Hands-free voice control without using the remote.

Picture Quality

  • The advanced Alpha 11 processor with a deep learning algorithm represents a leap forward in image and sound processing. It processes images and sounds instantly and intuitively to reach an optimal state. This next-generation technology enables upscaling of SD, HD, and FHD content to 4K quality in a single step without data loss, delivering a detailed and clear image.

  • Dynamic Tone Mapping Pro improves the image across 20,000 separate zones on the screen. For a more three-dimensional image, Body Object Enhancing processes foreground and background elements, while the vivid and dynamic picture mode expands the color gamut for richer vibrancy.

  • Infinite Contrast: Prepare for an extraordinary viewing experience! Thanks to the independent illumination of every pixel (8.3 million pixels), you can see absolute black with infinite contrast, enjoying a breathtaking viewing experience and seeing every scene in perfect colors.

  • 100% Color Volume: Rich, accurate, and true colors in both high brightness and dark environments—this achievement of 100% color volume* has been certified by Intertek laboratories.

  • Color Fidelity: Experience colors exactly as the creator intended, without distortion or exaggeration. With natural tones true to the source, LG OLED panels are certified by Intertek for 100% color fidelity.

  • HDR Formats: LG OLED TV supports the most advanced HDR formats, including HDR Dolby Vision IQ, HDR 10 Pro, and HLG.

  • HDR Effect: Enables upscaling of SDR content to HDR.

  • Auto Genre Selection: The TV automatically adjusts image and sound settings based on the content being watched.

  • Filmmaker Mode: Preserves the director's true creative intent: viewing at original aspect ratios, colors, and frame rates while reducing processing that may affect the image.

  • Ultra-wide viewing angle with true-to-life colors: Watch your favorite sports teams in incredibly realistic colors, regardless of where you are seated.

  • OLED Motion Pro: A special mechanism for smoothing the image, providing fluid motion without blurring or smearing while maintaining picture brightness.

Sound Quality

The Alpha 11 AI processor is also responsible for audio processing:

  • AI Sound Pro: 11.1.2 channel virtual surround sound. It maintains a constant balance across different sounds, automatically adapting the volume and sound profile to the genre being watched, delivering clear voices through AI analysis.

  • Dolby Atmos: Each sound is placed in its own spatial dimension for a multi-dimensional experience. You can hear a whisper in your ear, a roar near the sofa, or an explosive burst on the screen—exactly as the director intended.

  • AI Acoustic Tuning: With just one touch, the Smart Remote and the TV can perform optimal audio balancing by detecting the TV's position in the room and maximizing the surround sound effect.

  • Bluetooth Surround Ready: Create a surround effect by connecting two Bluetooth speakers* to the LG OLED TV. Immerse yourself in the game and feel the electric atmosphere of the moment.

  • WOW Orchestra: Activates the TV speakers simultaneously with an HDMI-connected soundbar to produce an exceptionally rich and powerful sound.

  • Bluetooth Surround Ready (UHD): Create a surround effect by connecting two Bluetooth speakers* to the LG UHD TV. Immerse yourself in the game and feel the electric atmosphere of the moment.

Gaming

  • Since LG OLED pixels illuminate independently, the display can achieve a response time of 1ms, providing a clearer visual experience. VRR* matches frame rate changes to reduce image tearing.

  • NVIDIA G-Sync Support: LG OLED TV supports NVIDIA G-Sync, enabling full compatibility for PC gamers with NVIDIA graphics cards, including 165Hz support with G-Sync.

  • AMD FreeSync Support: LG OLED TVs also support AMD FreeSync, enabling full gaming compatibility for PC gamers with AMD graphics cards.

  • HGiG: Developed to apply the optimal HDR settings based on your TV's performance range. Experience a more precise image without over-saturation or unnecessary overexposure in certain areas, playing the game exactly as the developers intended.

  • Low Input Lag: LG OLED's low input lag minimizes the delay between your action and what you see on the screen, allowing you to react ideally in real-time. This gives you an excellent competitive edge. When connecting a gaming console (not included in the package), every action on the controller is translated instantly onto the screen with extremely fast response times, maximizing your gaming enjoyment.

  • ALLM: Automatically detects gaming and applies low latency—no need to manually switch to game mode.

  • Cloud Gaming: Discover GeForce NOW, bringing thousands of the world's most exciting games directly to your screen.

  • Gaming Dashboard & Optimizer: No need to pause the game to change settings. You can access your Gaming Dashboard while playing. You are always just a few clicks away from the ideal setup and can even check the refresh rate in real-time. Through the dashboard, you can also access the Game Optimizer* with one click, which configures the ideal settings based on the genre: reducing latency in sports games, identifying enemies in FPS games, and delivering the full glory of characters in RPG adventures.

You must contact the importer to activate the warranty according to the date of purchase

2.48depth (cm)
Brand
LG
Resolution
Ultra HD - 4K
Smart Tv
Yes
Reference
OLED77G66LW
depth (cm)
2.48
Screen Size
77"
Delivery :
7 Business Days
Display Technology
OLED
Product
TV
Number of payments
to x24 without fees
Importer
Official importer

Frequently Asked Questions about TVs LG

What is the difference between LG OLED and LG QNED?
OLED is LG's flagship technology: each pixel is self-lit, creating perfect blacks and infinite contrast. QNED combines Quantum Dot and NanoCell with Mini-LED backlighting; it offers very high brightness, making it ideal for bright Israeli living rooms.
What do the letters B, C, and G mean in the OLED series?
B Series: The entry point to OLED, great performance at an accessible price. C Series: The most popular series, combining the most powerful processor with stunning image quality. G Series (Gallery): Ultra-slim luxury design for flush wall mounting (like a picture) with the brightest panel.
How to decode the model name? (e.g., OLED65C5)
It's simple: OLED (Technology) + 65 (Screen size) + C (Series) + 5/6 (Model year: 5 for 2025, 6 for 2026). For example: OLED65C6 is a 65-inch OLED from the high-end C series of 2026.
What is the Magic Remote and what can it do?
The remote acts like an "air mouse" – move the remote and the cursor moves on the screen, making browsing apps fast and easy. It also includes a scroll wheel and advanced voice search.
Which Israeli apps are available on LG webOS?
LG's webOS system includes all leading apps in Israel: Yes+, HOT, Partner TV, Cellcom TV, Free TV, 12+, 13, and of course Netflix, YouTube, and Disney+.
Are LG TVs recommended for gamers?
Absolutely, LG is considered the leading brand for gamers. The screens support HDMI 2.1, 120Hz/144Hz refresh rates, and near-zero response time. The Game Optimizer mode brings all game settings into one place.

Frequently Asked Questions about TVs

What screen size is right for my living room?
With today's 4K screens, you can sit closer than before. Here is a general recommendation: Up to 2 meters: 43-50 inches recommended. 2-3 meters: 55-65 inches recommended. Over 3 meters: 75 inches and up.
Which apps are available on Smart TVs?
All Smart TVs come with the most popular apps like Netflix, YouTube, Disney+, and Prime Video. Additionally, you can find the apps of leading service providers such as Yes+, Hot, Partner TV, Cellcom TV, and Kan 11.
Do I need an external box to watch TV?
In most cases, no. If you have a subscription to one of the service providers (like Hot or Yes), you can download their app directly to the TV and watch all channels via the internet without needing an extra box or remote.
Is it possible to install a TV on a drywall (plasterboard)?
In most cases, yes. For standard screens, a wall-mounted bracket can be used with appropriate wall plugs and screws, but for particularly large screens (75 inches and up), additional structural reinforcements may be required. It is recommended to hire a professional installer to check the strength of the wall. Our sales consultants are here for you at: 03-6044011
I already have a wall mount at home - can I use it for the new TV?
In some cases, yes, as long as the mount is compatible with the weight of the TV and the VESA standard of the new model. You should check the TV specifications for the size and configuration of the screws. If in doubt – consult an installer. Dismantling the old screen may involve an additional fee. For more info call: 03-6044011
Is it possible to connect Bluetooth headphones?
Yes, most modern Smart TVs allow easy connection to wireless headphones. This is an excellent solution for late-night viewing without disturbing the rest of the household.
What is a refresh rate (Hz) and why is it important?
The refresh rate is the number of images the screen displays per second. 60Hz is suitable for series and movies. 120Hz is recommended for gamers (PS5/Xbox) and sports fans, to prevent motion blur.
Do I need to add a soundbar?
Today's TVs are very thin, so internal speakers are limited. For a home theater experience or to hear dialogues more clearly in a large living room, we recommend adding a soundbar.
What exactly is HDR and does it really improve the picture?
HDR (High Dynamic Range) is a technology that expands the range of colors and contrast. It allows you to see small details in both very dark and very bright areas at the same time, creating a much deeper and more realistic image than on a standard screen.
What is Dolby Vision and is it necessary?
This is the most advanced HDR standard. It adjusts image quality for each frame individually, providing maximum color accuracy and brightness. Most streaming services like Netflix and Disney+ use it, so it is highly recommended for movie lovers.
What is the difference between Dolby Atmos and regular sound?
Dolby Atmos is a surround sound technology that makes sound feel like it's coming from all directions, including from above. It creates a 3D "sound bubble" experience, similar to a cinema, especially when paired with a compatible soundbar.
What is Filmmaker Mode?
This is a picture mode that disables all unnecessary digital processing (like motion smoothing). The goal is to display the movie exactly as the director intended, with the original colors and cinema rhythm.
What is the difference between HDR10, Dolby Vision, and HDR10+?
HDR10 is the basic standard found in all screens. Dolby Vision (supported by LG and Sony) and HDR10+ (supported by Samsung) are more advanced standards that dynamically adjust the image for each scene to ensure maximum accuracy at every moment of the movie.

Customer reviews

LG 77" TV - 2026 Series - LG OLED evo G6 - AI Smart TV 4K - Model LG OLED77G66LWModel: OLED77G66LW
15,790
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